Mobile application concept to encourage the exchange of produce and items in local communities.
The urgent challenges of sustainability require a reduction in consumption. ‘Sensible consumerism’ is to strive for a reduction in waste and excess. At the same time, we also distinguish between green and sustainable consumerism. The former addresses the consumption behaviour at the end of the pipe by changing the producers and products being consumed, while the latter focuses on the drivers of consumption and intervenes at a preventative level.
By changing the product lifecycle, Co-op takes out options that negatively impact environmental sustainability and amplifies choices which do not.
Co-op is about changing behaviour and fostering resiliency in local communities from the ground up. The “Stats” section allows users to understand the changes in the community as a direct consequence of their actions in the application.
The stats area offers a way to quantify the impact of the users of the app in the community. For example, it might be possible to extrapolate and hypothesise on the number of new products that were not purchased due to the prevalence of borrowing and exchange. It is intended to support and motivate sustained behavioural change by projecting the activities of the users as a form of counterculture. Similarly, the profile becomes a place for the user to communicate their identity and the difference they are making to the community.
Co-op exists in an environment which sees increasingly larger groups of people taking matters in their own hands instead of waiting for government bodies acting on their behalf. It is a concept with ambitious goals. It challenges users to commitments that are far greater than other attempts at green and ethical consumerism. The goal is to recalibrate consumption levels and not simply change the product being consumed at the end of the chain.