Rare

RARE is a not for profit initiative, supported by Google, to support minorities and drive inclusivity & diversity in creative industries. Google wanted to take RARE to the next level, with a web identity to match. The plan was to take the initiative global, with events in different cities across the world over the course of the year. To support and drive growth, the new website also needed a content management system that could be localised easily while staying flexible to cater to the different RARE events and initiatives.